Trademarks (and Servicemarks): Online Resources

Should you Trademark?



1.Have common law rights BUT – only where you are using your brand name/logo

2.Makes unauthorized use actionable in Federal Court

3.Use it to obtain International ®

4.Acts as a Public Notice (searchable on federal copyright website)

5.Your brand name & logo are trademarkable*

6.Your brand name & logo represent a lot of work & rebranding would be difficult



1.Don’t currently have the $ to do it! Just use ™

2.™ will protect you against innocent usage.

3.Your brand name is generic*

4.You haven’t put much time into branding and/or could easily rebrand.