Should you Trademark?
1.Have common law rights BUT – only where you are using your brand name/logo
2.Makes unauthorized use actionable in Federal Court
3.Use it to obtain International ®
4.Acts as a Public Notice (searchable on federal copyright website)
5.Your brand name & logo are trademarkable*
6.Your brand name & logo represent a lot of work & rebranding would be difficult
1.Don’t currently have the $ to do it! Just use ™
2.™ will protect you against innocent usage.
3.Your brand name is generic*
4.You haven’t put much time into branding and/or could easily rebrand.